Global marketing Assignment Example | Topics and Well Written Essays - 2000 words

Global marketing - Assignment Example The partnership with industry giants such as Toyota, Porsche, BMW and Mitsubishi will give the company a competitive advantage against American cars. The automobile industry in China is very competitive and this has necessitated the need to globalize the industry. Global market of automotive is characterized with numerous competitors, which has seen the market grow tremendous for the past decade. Jamaican consumers are becoming affluent, and this makes them to be specific in the type of cars that want to purchase. The factors that consumers will take into consideration before they purchase is price, performance, brand and economical aspect. The market segment in Jamaica can be divided according to commercial and private, private cars will be characterized with aspects such as luxury and sporty while commercial cars will be characterized by economical and capacity. In an industry that has intensive competition in Jamaica, and deterring factors such as shipping the cars from China to Jamaica, it will be prudent to market Brilliance Auto Group in a holistic manner in Jamaica. Brilliance Auto Group operates in a huge macro-environment of forces that shape chances and stance threats to the company. Competitors such as Toyota, BMW, Ford, Mercedes Benz, Porsche and VW which are all foreign in Jamaica. Jamaica don’t produce its own cars, and this levels the competition with other firms. Jamaica is a developing country, and this makes it middle earning country characterized by the majority of the population using public transport. However, the country can be said to be characterized by lifestyle that will make model such as FRV, H530, M2, M2 Wagon and V5 SUV have a greater demand for the majority of the population that is keen about lifestyle. There is a stiff competition in the market from other international companies in Jamaica that offer automotive industries. The sales figure of Jamaican