Marks Spencer Operations Management - 3190 Words

BRUNEL BUSINESS SCHOOL COVERSHEET FOR ONLINE COURSEWORK SUBMISSIONS Module Code | MG2135 | Module Title | Operations Management | Module leader | Emel Aktas | Student ID numberStudent name | 1140255 | I understand that the School does not tolerate plagiarism. Plagiarism is the knowing or reckless presentation of another person’s thoughts, writings, inventions, as one’s own. It includes the incorporation of another person’s work from published or unpublished sources, without indicating that the material is derived from those sources. It includes the use of material obtained from the internet. (Senate Regulations 6.46)I confirm that I adhere to the School’s Policy on plagiarism. | Continue writing your coursework on†¦show more content†¦The internal team of software engineers of the company are developing new IT driven customer innovation projects that include 156 screens dubbed ‘Browse and Order’ – in store terminals where customers can buy Mamp;S’s entire online range across 63 stores. Moreover, Mamp;S has equipped 1500 customer assistants with i-pads to enable them to demonstrate to the customers, the store’s full range of the products, its availability and its sizes. The client- facing technology of Mamp;S includes virtual makeover counters, which allow customers to see how they would look on applying certain beauty products. On developing bid data strategy, Mamp;S will be able to drive its profitability and improve marketing and promotions by using data insights smartly. This technology will enable Mamp;S to send specific e-mails regarding promotions and offers to its customers based on their purchase history rather than sending bulk e-mails to all its customers which is of no relevance (Stein, 2013). All these advancements by the IT team of Mamp;S are aimed at encouraging customers to use technology to spend more money at Mamp;S. Supply Chain Management: It is very crucial for every business to have a strong supply chain network in order to satisfy its customers before the competitors do. Mamp;S though being one of the UK’s largest retailers is criticised by its FinanceShow MoreRelatedMarks And Spencer Organisational Structure1298 Words   |  6 Pages †¢ Contents †¢ Introduction †¢ Organisational Structure and Management †¢ Marketing †¢ Human Resource Management †¢ Operations †¢ Sustainability and Social Responsibility †¢ Impact on the Retailer by current changes in the retail sector †¢ Conclusion Introduction This report will demonstrate, apply and evaluate knowledge and understanding of key managerial disciplines of the chosen high street retailer, Marks and Spencer, in different real-world global contexts. According to the reportRead MoreMarksSpencer development1504 Words   |  7 Pagesï » ¿Marks Spencer is a leading grocery store which has covered wider market place. 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